• High Camp | Internal Branding and Culture Building

  • High Camp | Internal Branding and Culture Building

  • High Camp | Internal Branding and Culture Building

  • High Camp | Internal Branding and Culture Building

How We Work

At High Camp we believe a strong play life makes a healthy work life. We turn work into play then channel this positive energy back into work.

As a team, we take CEO’s, VP’s, Directors and Employees off-site and out of doors and engage them with our crew of the world’s best outdoor athletes, story tellers and group leaders. Together we venture into challenging activities in the natural world, prompting an organic flow of conversation about company product, history and current narrative.We keep the discussions moving and the activity real.

Results happen as each person sees the edge of their comfort zone:  new ideas burst out, plans get made, collaboration solidifies and people laugh.Every evening we gather around a fire, share a meal and reflect on the day’s events:  it’s the perfect opportunity to put the finishing touches on stories, discuss plans, kick around product ideas or simply look forward to what will happen back at work the next week.

4 Ways to Build Culture

  • INTERNAL BRANDING

    Working directly with CEO’s and Presidents, we grasp the company narrative and through a series of multi-day outings with employees and managers, we weave that message into stories and conversations along the trail, on the rock, or around the campfire until everyone begins to understand the culture they work in.

  • PRODUCT SUMMITS

    These gatherings are an exchange of information between select core user groups within your industry and your company’s design and marketing teams.  High Camp will organize the location, food, and travel if necessary, along with core users, and your team into an outside setting with at least one activity during the time together.

  • EMPLOYEE BENEFIT TRIPS

    This is simply a reward for work well done. High camp works with HR to formulate groups of employees, activities desired, and athletes to attend. Whether we are on dirt, rock or snow, each trip is an adventure lasting up to 3 days. High Camp handles the location, all food, and travel if necessary.

  • A group of people camping outdoors among trees and rocks with mountains in the background, some are sitting and some are standing, wearing outdoor clothing.

    BASIC OFF-SITE LOGISTICS

    While many companies engage in off-sites, gathering outdoors allows the senses to expand and ideas to flourish. High Camp offers a variety of possible locations throughout the mountains and deserts of the U.S. and handles all equipment, food, camp supplies, and activities surrounding the meeting at hand.

  • Jones Snowboards Logo

    "At Jones we put a lot of resources into getting our people on snow and in the backcountry. Each year we turn to High Camp to make that happen and they create an experience that is unforgettable."

    Jeremy Jones — Owner, Jones Snowboards

  • Protect our winters logo

    "The annual POW Leadership Summit is approaching year twelve and High Camp has been there from the beginning, delivering on every aspect of the event and making it better each year."

    Maddy Peavy — Events Director, POW (Protect Our Winters)

  • "Jim Zellers and High Camp have helped us create a program that gets our employees outdoors and always involves our athlete team as group leaders, guides and belay partners—a huge part of the North Face culture. The North Face began offering athlete-led employee trips a decade ago. In partnership with Jim Zellers and High Camp, The North Face looked to design a program for employees throughout the organization to enjoy the activities we design products for and where they could challenge their personal limits. That highly successful program is now in its 11th year."

    Todd Spaletto — President, The North Face

  • Vans Logo

    "The Vans Snow Product Team had the pleasure of recently taking part in a High Camp trip to the Lake Tahoe back country, facilitated by Jim Zellers. The attention to detail and quality of communication ensured that this product testing trip was executed flawlessly. The crew at High Camp are natural leaders, and we'd be hard-pressed to find a more personable and knowledgeable company to help us develop new ideas and define who we are. I look forward to using High Camp for similar needs in the future."

    Jared Bevens — Director, Action Sports Footwear, Vans

Activities